
Social Media Marketing (SMM) is the strategic use of platforms like Instagram, Facebook, LinkedIn, and TikTok to build brands, engage audiences, and drive business goals. It blends organic content (posts, stories, reels) with paid advertising (targeted ads, influencer collaborations) to boost visibility, foster community, and convert followers into customers. Key to success is platform-specific storytelling, data-driven analytics, and real-time engagement—turning trends into opportunities while humanizing brands in the digital space. Whether for...