
Search Engine Marketing (SEM) is a digital marketing strategy focused on increasing a website's visibility in search engine results pages (SERPs) through paid advertising (Pay-Per-Click or PPC) and organic optimization efforts. SEM helps businesses target relevant keywords, drive targeted traffic, and improve conversions. Key platforms include Google Ads and Microsoft Advertising, where advertisers bid on keywords to display ads. Combining SEM with SEO (Search Engine Optimization) maximizes reach, ensuring both paid and...